Interaction Drives Marketing: The Service Innovation Case

Abstract

In order to understand the practical application of interactive marketing in the field of marketing, the medical material manufacturers are understood the patient (family members) and physician in the process of reconstruction of the craniofacial. Especially, the hospital government helps use the system to reshape the patient's skull. In the patient demand situation, she takes interactive marketing. In addition to strengthening the accuracy of surgical preparation, the more important is to obtain the trust of patients or families of patients. Thus, the service quality is important with marketing. The whole, the study found that the hospital using interactive marketing to affect its business model. That also helps improve the relationship between medical and health, to make it transparent. In particular, physicians gradually abandon foreign materials and attention to customized needs. That helps the expansion of the domestic surgical medical materials market and surgical technology more sophisticated mature. Even the status of the industry is more conducive to research process and the results of reliability, and provides industry and academia follow-up research basis.