Case Study From Bhutan

Abstract

The term “Gross National Happiness” or GNH emerged in the 1970s, when journalists asked Bhutan’s Fourth King about his country’s gross national product. The young king’s reply, that “Gross National Happiness is more important than gross national product,” clearly articulated his vision that the happiness and well-being of the country, rather than simply its economic output, should be the focus of the country’s development....