Questionnaire Design of Digital Teaching Ability Measurement of College Tourism Management Teachers Based on Factor Analysis Method

Abstract

In order to explore the digital teaching level of tourism management teachers under the background of digital cultural tourism, this paper uses the theoretical framework of TPACK and the factor analysis method to develop a digital teaching ability measurement questionnaire for tourism management teachers based on the background of digital cultural tourism from seven aspects: TK, PK, CK, TPK, PCK, PCK, and TPACK. The results of the preliminary questionnaire survey were used to revise the 36 questions of the questionnaire. Using factor analysis methods, a factor structure model with 28 items in seven dimensions was finally constructed. Through the analysis of 364 survey data, it is proved that the measurement questionnaire has good reliability and validity, and also indicates that the validity of the research model is better. This questionnaire can provide a reference for the evaluation of college tourism management teachers.