Wine architectural heritage – a positive factor of influence on the visibility of enterprises in the field on sales markets

Abstract

As a consequence of the changes currently taking place worldwide and nationally in the field of the wine industry, combined with the mobility of visitors, there is found a structural review of the overall picture of local wine complexes based on a number of specific principles: of continuity through the buildings with architectural value remaining on their territory, of priority of the ambient environment, of architectural diversity, of integration of non-production functions, of organization of the zoning of multifunctional public space, etc. The research directions of the study are focused on the assessment of the components of wine complexes in view of their capacity to deal with economic, social and cultural problems by creating an optimal structure and an expressive architectural aspect appropriate to the destination of the new requirements. This conditioned the option for the development of the subject, important as a current architectural and social phenomenon – the creation of the new image of modern winemaking enterprises.