Social Media Impact on Small and Medium Enterprise: Case Review ofBusinesses in the Arab World

Wael Basri
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引用次数: 10

Abstract

The present paper briefly provides a literature based review of how the social media affects small and mediumsized enterprises in the Arab world. As established by previous research, advances in the social media are enabling social and cultural changes, helping congregate regional markets for higher sales, advancing ideology of and modernizing contemporary businesses, transforming traditional business approaches, molding unique markets for marketing, and initiating consumer-focused communication/marketing. Similarly, the impact of social media across the Middle East is significantly evident, progressive, and unique in the geographical region. Numerous scholars and researchers have already established that social media usage by small and middle-sized businesses is gaining prominence in the Arab region. The present paper sought to establish how the social media is influencing the small and medium-sized businesses in the region, in general, as established by recent empirical research and theoretical scholarship. According to the review, there is unique relationship between the social media and the Arab world, in social, political, religious or cultural and economic spheres. This relationship has enabled the social media to uniquely impact on the Arabian market in such areas as offering (a) a marketing platform for the Information Age, (b) an avenue and forum for increased sales, (c) an innovative edge for SMEs to reduce expenditure/cost and increase profitability, and (d) a benchmark of direct client communication of modern PR. In sales and marketing, social media is now employed to attract new clientele, and increase sales within the current market base. Further, in marketing and public relations, social media has enabled and maintained direct and personalized business-to-client communication in ways previously impossible and absent.
社交媒体对中小企业的影响:阿拉伯世界企业的案例回顾
本文简要介绍了社交媒体如何影响阿拉伯世界的中小企业的文献综述。正如之前的研究所确定的,社交媒体的进步正在推动社会和文化的变革,帮助聚集区域市场以提高销售额,推动当代企业的意识形态和现代化,改变传统的商业方式,塑造独特的营销市场,并发起以消费者为中心的传播/营销。同样,社交媒体在整个中东地区的影响是明显的,进步的,在地理区域是独特的。许多学者和研究人员已经确定,在阿拉伯地区,中小型企业对社交媒体的使用越来越突出。本文试图通过最近的实证研究和理论研究,确定社交媒体如何影响该地区的中小企业。根据审查,在社会、政治、宗教或文化和经济领域,社交媒体与阿拉伯世界之间存在着独特的关系。这种关系使得社会媒体对阿拉伯市场独特的影响等领域提供(a)信息时代的营销平台,(b)增加销售的大道和论坛,(c)的创新优势中小企业减少支出/成本和提高盈利能力,和(d)现代公关的直接客户交流的一个基准。在销售和市场营销,社交媒体是用来吸引新顾客,并增加销售在当前市场基础。此外,在市场营销和公共关系方面,社交媒体实现并维持了企业与客户之间直接和个性化的沟通,这是以前不可能和不存在的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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