The case of a business school: beating job hurdles via a management course curriculum check

Abstract

This is a non-fiction case that: 1) links the facets of a course curriculum design in Master of Business Administration (MBA) to perceived market demands; 2) determines what employers look for in MBAs. The school, the centre of learning in business leadership, develops, leads, shapes, and trains business leaders in Asia and is the choice school among business aspirants. The school dean is challenged to raise the bar for the graduate students continuing competitiveness in the business world. He holds focus group discussions among employers from four different industries to determine the primary skills employers look for in a job candidate as well as the most important attribute of companies that business schools should train their MBA students on.