New Developments in Media Economics: The Concept of Multisided Markets (Neuere Entwicklungen in Der Medienökonomik: Das Konzept Der Mehrseitigen Märkte)

Abstract

The economic analysis of media markets has recently been enriched by the application of the theory framework of multisided markets, which has led to new insights and changes in the assessment of pricing strategies from a welfare and a competition perspective. This paper reviews the basic elements of the theory of multisided markets and its application to media markets.