Influence factors of wellness tourism on revisit intention

Abstract

This paper aimed to identify the factors that affect consumers' behavioural intention to visit hotels by applying the theory of planned behaviour and the push and pull model, the popular typology of tourist motivation. This study used a survey data of 200 tourists who visited a hotel in Tunisia. The theoretical model was tested and confirmed via structural equation modelling (SEM). Results indicated that 'behavioural beliefs', 'subject norm' and 'pull factors', appeared to be significant predictors to behavioural intention. Marketing implications of the study are discussed.