Sistemas de reputação e sua influência: Um comparativo

Abstract

With the significant increase in internet usage due to the COVID-19 pandemic, there has also been an increase in sales through e-commerce. For customers to feel more confident about shopping on their websites, online stores use means of conveying security, andone of these is rating mechanisms and reputation seals. This papercompares data from three Brazilian reputation systems, referring to2020 to detect discrepancies, thus revealing possible inconsistenciesin sure trust seals. In addition, a survey with e-commerce usersis presented that reveals the factors that influence the purchasedecision, like product exchange, free shipping, product evaluation,among others.