{"title":"Predictive Analytics Improves Sales Forecasts for a Pop-up Retailer","authors":"Marlene A. Smith, M. J. Côté","doi":"10.1287/inte.2022.1119","DOIUrl":null,"url":null,"abstract":"A pop-up retailer improves sales forecasts using test market information and predictive analytics.","PeriodicalId":430990,"journal":{"name":"INFORMS J. Appl. Anal.","volume":"38 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-02-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"INFORMS J. Appl. Anal.","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/inte.2022.1119","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
Abstract
A pop-up retailer improves sales forecasts using test market information and predictive analytics.
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