Automobile Enterprise's Mixed Sale Mode Based on E-commerce Supply Chain Management

Abstract

In view of current situation that automobile enterprises are not able to carry out the e-commerce sale fully, a mixed marketing mode is advanced. Firstly, the great superiority in the e-commerce sale mode is illustrated through the analysis and the comparison of traditional automobile sale and e-commerce sale. And then, a system structure is put forward for the e-commerce sale development of current automobile enterprises in which traditional automobile sale mode and e-commerce automobile sale mode coexist to satisfy nowadays situation of the automobile enterprise. Third the specific measures of implementation for this system is analyzed. Finally, superiorities of the mode are summarized when used in two motors corporation.