Subcultures of the “Analogue” and the “Digital”: Prospects of Intergenerational Communication

Abstract

One of the signs of the post-literacy era is the emergence of a communication gap between people with a limited set of forms of literacy, which often complicates intercultural and intergenerational dialogue. This allows us to single out holistic media generations, the distinctive features of which are not only different generational media practices, often in mismatched media environments, but also different thematic vectors of interests, which generally characterize generational media subcultures. Based on the author’s sociocultural concept of media generations and the use of the Sketch Engine, a modern cloud tool for studying large text collections, arrays of frequency vocabulary of text media corpora were formed, thematic repertoires of media intentions focused on the typically “analogue” and typically “digital” media generations are revealed. The comparative analysis made it possible to identify the dominant vocabulary groups that we identify as markers of generations that complement the characteristics of generational media subcultures. The markers of the typically “analogue” media generation are the topics of family, person in work, state and power, history of the country, and the typically “digital” one is the topics of business, labor, state and public order, family, entertainment.