Research on Development Strategy of Water Sports Tourism Resources Based on "4E Experience Model"

Abstract

This paper constructs a 4E experience model, determines the evaluation model for the development of water sports tourism resources, and comprehensively uses the analytic hierarchy process and fuzzy evaluation method to determine the indicator system and weights for the development of water sports tourism resources. On this basis, a case analysis is carried out in combination with City X to verify the feasibility of the evaluation model and comprehensively evaluate the level of development of water sports tourism resources. Therefore, corresponding strategies for the development of water sports tourism resources are proposed, including in-depth exploration of water sports tourism resources, strengthening the training of professional water sports tourism talents, improving the brand awareness of characteristic water sports tourism, and improving the water sports tourism service system to provide high-quality tourism. Water sports tourism experience.