Fuzzy Linguistic Assessment Based Dilemma Evaluation in Confrontation Analysis

Abstract

The strategic conflict is always an important means for countries and enterprises to maintain competitiveness in a complex environment, and it confronts with a large amount of cognitive information. The confrontation analysis can take the subjective cognitive information in a strategic conflict into consideration. The decision-making is subject to resource constraints, and the key problems should be solved first. However, due to the complexity of objective things and the fuzziness of human thinking, the current research is difficult to evaluate the key dilemmas in the conflict process. Therefore, we propose a method which is based on fuzzy linguistic assessment to evaluate the key dilemmas in the confrontation analysis. First, it analyzes the elements of the dilemma according to the generating criterion of dilemma. Second, it describes the clarity of the doubt and the gap between position and intention based on fuzzy language. Finally, it evaluates the existing dilemmas, so as to identify the key dilemmas and assist countries or enterprises to make decisions under resource constraints. The feasibility and applicability of this method are illustrated by a case study.