Analisis Efektivitas Penerapan Mobile Application di PT. Kereta Api Indonesia (Persero)

Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Pub Date : 2022-02-28 DOI:10.32897/dimmensi.v2i1.1159

Benny Agustian, Deni Nurdyana Hadimin

{"title":"Analisis Efektivitas Penerapan Mobile Application di PT. Kereta Api Indonesia (Persero)","authors":"Benny Agustian, Deni Nurdyana Hadimin","doi":"10.32897/dimmensi.v2i1.1159","DOIUrl":null,"url":null,"abstract":"A company will try to improve the quality of service for the community. A company that has developed several innovations PT. Kereta Api Indonesia (Persero) by creating the KAI Access mobile application, which is an application that is used to buy tickets online without having to queue at the station counter. Therefore, the purpose of this research is to determine the effectiveness of the application of the KAI Access mobile application at PT. Kereta Api Indonesia (Persero) which refers to four evaluation variables, namely information quality, service quality, usage, and user satisfaction. This research is qualitative descriptive research that aims to determine the quality of information, service quality, usage, and user satisfaction without making a comparison or linking with other variables. The data used in this research are interviews with key informants from PT. Kereta Api Indonesia (Persero), interviews with five users of the KAI Access application, and a questionnaire were conducted with a total of 42 respondents as supporting data for this research. The results showed the effectiveness of the application of the KAI Access mobile application at PT. Kereta Api Indonesia (Persero) can be said to be very effective. This can be seen from the research results of each evaluation variable, namely the quality of information that is accurate, relevant, and complete, the quality of service that is responsive and empathetic, easy use for daily use, and efficient, effective, and satisfied user satisfaction. Keywords: Effectiveness, Mobile Application KAI Access","PeriodicalId":282194,"journal":{"name":"Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi)","volume":"5 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32897/dimmensi.v2i1.1159","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 0

Abstract

A company will try to improve the quality of service for the community. A company that has developed several innovations PT. Kereta Api Indonesia (Persero) by creating the KAI Access mobile application, which is an application that is used to buy tickets online without having to queue at the station counter. Therefore, the purpose of this research is to determine the effectiveness of the application of the KAI Access mobile application at PT. Kereta Api Indonesia (Persero) which refers to four evaluation variables, namely information quality, service quality, usage, and user satisfaction. This research is qualitative descriptive research that aims to determine the quality of information, service quality, usage, and user satisfaction without making a comparison or linking with other variables. The data used in this research are interviews with key informants from PT. Kereta Api Indonesia (Persero), interviews with five users of the KAI Access application, and a questionnaire were conducted with a total of 42 respondents as supporting data for this research. The results showed the effectiveness of the application of the KAI Access mobile application at PT. Kereta Api Indonesia (Persero) can be said to be very effective. This can be seen from the research results of each evaluation variable, namely the quality of information that is accurate, relevant, and complete, the quality of service that is responsive and empathetic, easy use for daily use, and efficient, effective, and satisfied user satisfaction. Keywords: Effectiveness, Mobile Application KAI Access

查看原文本刊更多论文

分析印度尼西亚PT.铁道移动应用(Persero)的有效性

公司将努力提高对社区的服务质量。印尼PT. Kereta Api (Persero)开发了KAI Access移动应用程序，该应用程序可用于在线购票，而无需在车站柜台排队。因此，本研究的目的是确定KAI Access移动应用程序在PT. Kereta Api Indonesia (Persero)的应用有效性，涉及四个评估变量，即信息质量、服务质量、使用情况和用户满意度。本研究是定性描述性研究，旨在确定信息质量、服务质量、使用情况和用户满意度，而不与其他变量进行比较或联系。本研究使用的数据是对PT. Kereta Api Indonesia (Persero)的关键信息提供者的访谈，对KAI Access应用程序的5名用户的访谈，以及一份共有42名受访者的调查问卷，作为本研究的支持数据。结果表明，KAI Access移动应用程序在PT. Kereta Api Indonesia (Persero)的应用效果非常好。这可以从各个评价变量的研究结果中看出，即信息质量的准确性、相关性和完整性，服务质量的响应性和移情性，日常使用的易用性，以及高效、有效和满意的用户满意度。关键词:有效性，移动应用，KAI Access

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi)

自引率

0.00%

发文量