Importance of the Customer Relationship Management (CRM) tool in Latin American companies. A systematic review of the scientific literature in the last ten years
Johan Ronnie Checasaca-Julca, Ladhres Karen Sánchez-Cabeza, Jorge Nelson Malpartida-Gutiérrez, Emilio Chocobar Reyes
{"title":"Importance of the Customer Relationship Management (CRM) tool in Latin American companies. A systematic review of the scientific literature in the last ten years","authors":"Johan Ronnie Checasaca-Julca, Ladhres Karen Sánchez-Cabeza, Jorge Nelson Malpartida-Gutiérrez, Emilio Chocobar Reyes","doi":"10.18004/ucsa/2409-8752/2022.009.03.097","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":378305,"journal":{"name":"Revista Científica de la UCSA","volume":"24 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Revista Científica de la UCSA","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18004/ucsa/2409-8752/2022.009.03.097","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}