Starting Business Back After Pandemic Covid-19 in Legal Views in Indonesia

Abstract

Covid-19 has a big impact on the economy in Indonesia, including business people. After the end of the Covid-19 outbreak, the world will feel a profound change in various aspects, especially business. The application of digital technology is considered to be a thing that is obligatory to do. Various elements affected are called restaurants, markets, shopping centers, online transportation, to the owners of U M KM (Micro, Small and Medium Enterprises). In contrast to the economic crises in 1998 and 2008, MSMEs can become an economic support because the majority of them do not yet have financial and capital access so they do not get a big influence. But this time, UKM became one of the most vulnerable to the impact of COVID-19. Of course this needs product innovation in the midst of the Covid-19 pandemic, among others, is to shift the type of business so that there is income coming in, collaborating and working together to develop a business that is currently being run and unquestionably important is utilizing social media as the main channel for marketing its products. In the perspective of regulations or legal regulations, of course this gives clear thinking how to carry out activities in activities product innovation without violating the legal provisions based on Law Number 6 Year 2018 on Health Outrageousness while prioritizing social distancing and physical distancing.