Culture and Strategy

Abstract

This chapter describes the knowledge economy and explains how it differs from an agrarian and industrial economy. The authors describe the changing role of information in the knowledge economy and the impact of business information assets on knowledge organizations. The chapter stresses the importance of managing information and business strategies, and of aligning information and business cultures. The authors consider what we need to know to align strategies and cultures. Eight essential questions help the reader to translate these issues into his/her environment.