The Research on the Growth Concept of Independent Intellectual Property Famous Brand

Abstract

Taked the brand competitiveness as theoretical basis, this article points out the independent intellectual property famous brand growth contains three meanings: Firstly, the " quantitative change " process, that is the enhancement of popularity, reputation and loyalty, Secondly, the" qualitative change " process of optimized disposition of growth resource, namely the continually promotion process of management, R&D and marketing competence, thirdly, the" transformation between quantity and quality” process, referring to the potential competitive competence transforms into high added value new product, and thus raises the popularity, reputation and loyalty. So the three processes continually support the effectively growth of independent intellectual property famous brand. Based on this, this article points out that the independent intellectual property famous brand growth phase includes Product manufacture phase, Brand establishment phase, Region famous brand phase and IFB operation phase.