STRATEGI PENGEMBANGAN DESA WISATA HALAL BERBASIS BUMDESA DI JAWA TIMUR; PELUANG DAN TANTANGAN

Ulumuna: Jurnal Studi Keislaman Pub Date : 2022-06-15 DOI:10.36420/ju.v8i1.6234

Dwi Ariady Kusuma, Ridan Muhtadi, Fitriyana Agustin

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引用次数: 2

Abstract

East Java Province is an area that has diversity and uniqueness of regional culture, one of which is found in rural areas which still has the originality and local wisdom of the culture typical of the region. The tourism sector is a mainstay and a source of foreign exchange for the country. The existence of Halal Tourism in Indonesia which can support regional economic development makes East Java a great opportunity to realize a Halal Tourism Village. East Java has 573 Tourism Villages spread across 38 regencies in 2021. However, this opportunity is not matched by optimal management. The presence of Village-Owned Enterprises (BUMDesa) is a solution in developing tourism activities in villages that will drive the community's economy. The purpose of this research is to find out the various kinds of opportunities that exist and the challenges faced by East Java Province in developing Halal Tourism Villages through BUMDesa which is used as a development innovation concept towards better governance. The research method uses descriptive qualitative with primary data from interviews, questionnaires and other sources as a complement. The strategy outlined through the SWOT Matrix approach follows the Internal Factor Analysis (IFAS) and External Factor Analysis (EFAS) indicators. Based on the results of this study, it shows that there is a conceptual framework for Halal Tourism Village in several sectors managed by BUMDesa. Based on the results of the SWOT analysis, it shows several appropriate strategies in developing Halal Tourism Villages such as encouraging domestic and foreign investment in its development, developing a Multi-Platform information center for East Java halal tourism village based on IoT, Establishing an East Java halal tourism management authority and so on. Therefore. The existence of a Halal Tourism Village in East Java has a positive impact on the community. Keywords: Halal Tourism Village, BUMDesa, SWOT, and East Java

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东爪哇邦村清真旅游发展战略;机遇与挑战

东爪哇省是一个地域文化具有多样性和独特性的地区，其中一种是在农村地区发现的，仍然具有该地区典型文化的原创性和地方智慧。旅游业是该国的支柱产业和外汇来源。印尼清真旅游的存在，可以支撑区域经济的发展，使得东爪哇成为实现清真旅游村的大好机会。到2021年，东爪哇共有573个旅游村，分布在38个县。然而，这个机会并没有与最佳管理相匹配。村落所有企业(BUMDesa)的存在是发展村庄旅游活动的一种解决方案，将推动社区经济。本研究的目的是找出东爪哇省在发展清真旅游村中存在的各种机会和面临的挑战，并将BUMDesa作为一种发展创新理念，用于更好的治理。研究方法采用描述性定性与主要数据从访谈，问卷调查和其他来源作为补充。通过SWOT矩阵方法概述的战略遵循内部因素分析(IFAS)和外部因素分析(EFAS)指标。基于本研究的结果，它表明在BUMDesa管理的几个部门中存在清真旅游村的概念框架。根据SWOT分析的结果，提出了鼓励国内外投资发展清真旅游村、建立基于物联网的东爪哇清真旅游村多平台信息中心、建立东爪哇清真旅游管理机构等发展清真旅游村的适宜策略。因此。东爪哇清真旅游村的存在对社区产生了积极影响。关键词:清真旅游村，BUMDesa, SWOT，东爪哇

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Ulumuna: Jurnal Studi Keislaman

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