An Investigation of Health Information Dissemination on Social Media: Content Analysis of CegahStunting Campaign on Instagram

Abstract

— Health information dissemination is one of the importance agendas on the public health sector. The effectivity on the way the health information was spread out plays a crucial-aspects on health habits on the society. In the case of stunting, right and concise information dissemination is very important to educate the citizen on how to prevent stunting in a proper-ways as early as possible. On the social media platform including Instagram, the stunting information dissemination was representing with a campaign employed the usage of #CegahStunting hashtags. This article was tried to reveals how that campaign is going on so far, especially from the content preserved to the society related to stunting and its preventions. In this research, a large number of social media posts data from Instagram during 2018 and 2019 was collected for experimental purposes. Content analysis was then used as an approach for analyzing the collected data. We employed a computational-programs to performed content analysis task over the large Instagram post data containing #CegahStunting hashtags. From the results, we can gather the dominant and also complimentary topics related to that the #CegahStunting campaign on Instagram.