Innovation, religion and managing value creation: the World Heritage Site of the ArchAbbey of Pannonhalma, Hungary.

Abstract

Abstract This chapter examines the ways in which management best practice can be embodied in the workings of religious tourism attractions as they wrestle with the demands of commercialization and the practices required to take an active role in the development of religious values in this commercial world. The focus is drawn from a detailed study from western Hungary: the World Heritage site (WHS) of the Benedictine ArchAbbey of Pannonhalma. The ArchAbbey showed itself to be perfectly capable of adopting purposeful goals that supported both the sacred and secular development objectives for the WHS.