Features of Research on Gender Aspects of Management Activity in Entrepreneurial Structures

Abstract

Currently, despite the development of management theory, many business leaders continue to ignore the specifics of gender relations in the management system. At the same time, in practice, it becomes necessary to take into account gender characteristics and make extraordinary management decisions for effective leadership both at the highest positions and at the lower level of the organizational and management structure of enterprises. The formed management theory needs to rethink the quality and improve the offered intra-corporate services; the relevance of assessing and taking into account the characteristics of gender aspects among other factors comes to the fore and requires a new approach. Gender characteristic is a concept that includes the behavioral characteristics of the male and female sexes, which are formed due to the cultural traditions of a society. The sign “gender” shows certain roles that are distributed in society, as well as social groups characterized by certain norms of ethics and rules of behavior. In practice, biological sex has three categories: socio-cultural, interactive and individual. The article reveals the relationship between gender and the style of management of the organization, and also defines the features of management, independent of the manager’s gender. It has been proven that females are more sensitive to non-verbal expressions, and males are more prone to aggression, but they are better than females at adapting in mathematics. There are gender differences in governance, which are based not only on biological differences between the sexes, but also on social characteristics. In this regard, the theory and practice of management needs to rethink the gender aspect of management activities within corporations, which is associated with the activation of the position of women and their participation in the formation of certain social groups in the strategic period.