Language Style Performance in Communication of National Political Figures Surya Paloh

Abstract

Political figures are public figures known by the public, in communicating a political figure utilizing language as a means to an end. One of the uses of language in political communication is the style of language used which aims to gain sympathy, showing empathy, stealing attention, and to get support. The purpose of this study is to describe the use of the language style of national political figure Surya Paloh. The data in this study are in the form of speeches of two national political leaders Surya Paloh. The method used in this research is descriptive qualitative. Technical analysis of research data is data identification, data classification, data interpretation and conclusion drawing. The results of this study were reviewed from Keraf's Gorys language theory, showing that there were 5 forms of language style based on sentence structure, namely: 1) climax of 12 data, 2) Anticlimax of 7 data, 3) parallelism of 25 data, 4) antithesis of 5 data , 5) repetition of 30 data. These results indicate the use of the Surya Paloh language style based on whether or not the meaning found in this study is dominated by the repetitive language style while the antithesis style is rarely used. This repetition style is a good form to accentuate words or groups of words.