Barriers to adopting internet banking: analysing the influence of information availability and consumer demographics

Abstract

The present research aims to analyse the barriers that impact consumers' intention to adopt internet banking with the influence of information availability. The study has also investigated the demographic effect on perceived barriers toward internet banking. The data were collected through a self-administered questionnaire from 305 non-users of internet banking in India. A two-step SEM approach, i.e. measurement model and structural model, was used for analysing the data. The finding shows the significant negative relationship between perceived barriers to innovation (usage, value, risk, image and tradition barriers) with intention to adopt internet banking. Availability of information (guiding and security information) was found to have a significant positive relationship with intention to use internet banking and significant negative relationship with perceived barriers. Demographic variables were also found to have significant effect on perceived barriers. The study provides a structural model for barriers to using internet banking.