Improving Pant Fit among Young Chinese Consumers: Evidence from Female College Students in Hangzhou, China

Abstract

The purpose of this paper is to improving pant fit for young Chinese consumers with Y body shape. For the study, a survey about pants purchasing preferences and fitting problems and 3D body scanning system to obtain the body data were adopted to the female college student in Hangzhou, China. A fitted pant was created in 3D design software (CLO 5.0) which is refer to the body size from 71 samples, to find the size difference by compared with the prototype produced by the basic structure method. It was found that the young female was underweight and the proportion of Y body type was higher than the Chinese National Standard Size system. It proved that the waist, hip, abdominal, and thigh were the main factors influencing their body shape and fitting. Solutions to provide good fit may include creating sizing for a subset of young Chinese female consumers and developing custom-fit methods.