Evolution of Entrepreneur Women From Traditional Companies to E-Business

Abstract

The need to implement innovations for the growth of SMEs lies in the need to create favorable conditions and the conducive environment for women entrepreneurs to develop the potential of their businesses. The study will be presented from the opinion of the experts composed of founders and CEOs of exponential certified SMEs from developing countries in the artisanal sector. It will expose the tangible and intangible factors that influence decision-making from the perspective of neuroeconomy. The study sets out the opinions of experts, who are decision makers in companies. They were analyzed as they sought to analyze what factors they use to be businesses validated by international NGOs to give them their certification.