Strategy Evaluation for accelerating the solar marketing

Abstract

It is inevitable that, in the forth coming days, the usage of solar energy based products and utilities will be gradually stepped up. So far as global marketing strategies are concerned, solar marketing has got huge potential to survive and excel in this highly competitive market environment. In order to mitigate the present day energy demand, it is of utmost important to depend upon the abundantly available nonconventional energy source like solar energy. Solar energy based Technology is termed to be as a clean technology. Creating awareness among the people on harvesting of solar energy will help in mitigating the needs of energy crisis to a considerable extent. Also, the set up of the solar energy based companies should be encouraged in large scale to raise the economic stature of the society. The main objective of this paper is to focus on development of market strategies for solar marketing and its benchmarking with the existing technology.