Communication Technology as Support for Online Transportation (Case Study of GO-JEK in Indonesia)

Abstract

Flexibility of utilizing communication technology stimulates the establishment of a business that can give fast services and it has to meet customers' need. GOJEK is an information communication technology company with the core business of online transportation focusing on speed, innovation and positive social impact. With communication technology support, interaction between customers and the provider runs in interactive way and it directs to one integrated poin, i.e. agreement. The research problem is how communication technology supports interactive communication pattern between the provider and the GOJEK service users. The research objective will describe the GO-JEK services to customers and the existence communication technology when it creates the agreement. This research uses qualitative methods by using the case study approach to the online transportation phenomenon. The data analysis used in this research applies three paths of activities, i.e. data reduction, data presentation and conclusion withdrawing. The research findings show that GO-JEK is more preeminent if compared to conventional transportation, and the GOJEK Communication Technology build common shared meaning and then it stimulates the agreement making.