Marketing Chain of Smallholder Robusta Coffee in East Java

Abstract

Coffee is one of the most important plantation commodities in the world, where Indonesia is one of the four major groups of countries that export coffee to meet the world's needs. In East Java Robusta people's coffee has become part of the community to cultivate even with a low level of productivity, but for some other regions, Robusta people's coffee already has a fairly high level of productivity. The study was conducted in 5 districts which were Jember, Lumajang, Malang, Pasuruan, and Ngawi. Research respondents were those involved in the management of smallholder Robusta coffee from upstream to downstream. The results showed that there were four Robusta people's coffee marketing chains and involved 6 (six) actors involved.