LANGUAGE MANIPULATION MEANS IN ENGLISH LOVE DISCOURSE AND ITS TRANSLATION INTO UKRAINIAN

Abstract

Introduction. The article is dedicated to one of topical issues of modern linguistics – language manipulation in fictional texts of love discourse, and highlights the specifics of applying translation strategies while rendering language manipulation means into Ukrainian. Purpose. The paper aims to describe the system of language manipulation means in love discourse and ways of their reproduction in the Ukrainian language. Methods. The nature of language manipulation as well as its techniques, tactics and methods used by the manipulator have been analyzed. The grammatical, lexico-semantic and lexico-grammatical transformations applied to convey language manipulation performed by different types of linguistic personalities in love discourse are described. Results. Conveying language manipulation means in translation is a complicated process that involves a number of difficulties, and therefore requires professional skills from a translator. Three main types of translation transformations are identified: lexical-semantic transformations; grammatical transformations; lexical-grammatical transformations, through which the system of language manipulation means in the texts of love discourse is rendered. Modulation and differentiation as the most frequently used lexical-semantic transformations help to render evasion, tone of playfulness, coquetry in characters’ utterances that have manipulative potential. As shown by the analysis of the research material, grammatical transformations (addition, omission, substitution) are applied to convey indifference, rudeness, neglect, and ridicule in utterances of characters and clearly render their manipulative power. All types of lexical-grammatical transformations (antonymic translation, total reorganization and compensation) have been applied with the aim of providing expressive, humorous and manipulative tone of utterances. Conclusions. It should be concluded that various translation transformations are required for achieving semantic equivalence in translation of language manipulation means in texts of love discourse.