Comunicação de Destinos Turísticos em Tempos de Pandemia

Abstract

And suddenly, the world stopped. With it, tourism activity practically ceased, triggering an unprecedented crisis, after decades of continuous and exponential growth. Thus, this article aims to analyze the reactions of the tourism industry to this economic and social bump, both from a technological and communicational point of view, analyzing relational marketing campaigns in different tourist destinations and the technological resources available to organizations and companies in the sector. To this end, a comparative analysis of the different communication strategies was carried out, as well as an inventory of technological and / or digital solutions to face the crisis, namely in the role of the internet, the technologies of the 4th industrial revolution, the “social software” and the 5G networks, opening a discussion about the future of the sector and the new communication challenges of the tourism industry.