Rhetorical Analysis of Joko Widodo and Prabowo Subianto at the 2019 Presidential Election Open Debate

Abstract

The discourse on the rhetoric of the presidential candidates became one of the most discussed topics in the 2019 presidential election. As in the 2014 presidential election, Joko Widodo and Prabowo Subianto were considered to have very different rhetorical styles. Joko Widodo has a relaxed rhetorical style while Prabowo Subianto has a firmer rhetorical style. The problem is the discourse and study of the presidential rhetoric focusing more on aspects of delivery and style. Rhetoric is even more meaningful as a speaking skill. Even though the rhetoric discourse is actually more than that. There are many aspects that are also related, starting from the preparation stage to the delivery. This article is written based on research that was carried out with the aim of obtaining a comprehensive description of the rhetoric of Joko Widodo and Prabowo Subianto in the 2019 Presidential Election Debate. The rhetorical analysis was carried out not only on the application of ethos, pathos and logos but also the application of five canons of rhetoric by both presidential candidates. 3rd International Conference on Social Transformation, Community, and Sustainable Development (ICSTCSD 2019) Copyright © 2020 The Authors. Published by Atlantis Press SARL. This is an open access article distributed under the CC BY-NC 4.0 license (http://creativecommons.org/licenses/by-nc/4.0/) Advances in Social Science, Education and Humanities Research, volume 389