Analysis Of Price Perception, Brand Awareness, Delivery Quality On Customer Satisfaction And Repurchase Intention

Dhimas Mahardhika, Adi Nurmahdi, Dhimas Mahardhika1
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引用次数: 2

Abstract

This research was conducted to know the effect of perceived price, brand awareness, quality of delivery on customer satisfaction and repurchase intention. This study used Menantea products in Pajajaran, Bogor and the number of samples used in this study were 255 respondents. This study used a purposive sampling, a questionnaire procedure, and used partial least squares (PLS). The findings explained that perceived price, brand awareness, and quality of delivery had a significant impact on customer satisfaction and repurchase intention. Customer satisfaction has a positive and significant effect on repurchase intention. The management implication in this study is to increase repurchase intention and customer satisfaction. It is necessary to improve product quality so that consumers have the impression that the prices offered are in accordance with quality, increase consumer awareness via internet promotions, and improve the quality of product/service delivery by increasing operating hours, to serve consumers.
价格感知、品牌认知、交付质量对顾客满意和再购买意愿的影响分析
本研究旨在了解感知价格、品牌认知、配送质量对顾客满意度和再购买意愿的影响。本研究使用茂物Pajajaran的Menantea产品,本研究中使用的样本数量为255个受访者。本研究采用目的性抽样、问卷调查法和偏最小二乘法(PLS)。研究结果解释了感知价格、品牌知名度和交付质量对顾客满意度和再购买意愿有显著影响。顾客满意对再购买意愿有显著的正向影响。本研究的管理意涵是增加再购买意愿和顾客满意度。要提高产品质量,让消费者觉得价格和质量是一致的,通过网络促销提高消费者的认知度,通过增加营业时间来提高产品/服务的质量,为消费者服务。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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