EYEPLY: Baseball proof of concept — Mobile augmentation for entertainment and shopping venues

Abstract

EYEPLY, a marketing technologies enterprise, in conjunction with Pepperdine University (Malibu, California) and other partners, is developing a groundbreaking mobile platform that will create added value for marketers and consumers. By augmenting entertainment and shopping venues and their events, EYEPLY will generate compelling propositions for stadiums, amusement parks, concerts, conventions, fundraisers, superstores, shopping malls, and more. For its first offering, EYEPLY proudly introduces its baseball proof of concept: The only application with a multi-faceted revenue model that uses contemporary technologies, including the latest in smart phone-compatible augmented reality (MAR) and a patented point-based platform, to enhance in-stadium landscapes and the overall game day experience. The EYEPLY platform applies existing third-party data, introduces new social activities and marketing and promotions opportunities, and allows spectators to control access and interaction with what matters most to them. As spectators were once accustomed to bringing their binoculars to sporting events to get visually closer to the action, EYEPLY acts as a special lens to magnify and reveal objects and information invisible to the naked eye. Working from the location of the spectator, content displayed on-screen is relevant and personal to its user within a vast and populated stadium facility. In this paper, EYEPLY will outline how its baseball proof of concept, on contemporary mobile smart phones, magnifies and reveals data and engaging activities, in real-time, based on a spectator's physical gestures toward physical world people and objects, in a simple, accessible, and fun manner. The result is of profound value for captive audiences, as well as venue management and its partners, in stadium environments. Fundamentally, the proof of concept reflects an appreciation for live sporting events, and it is designed to seamlessly augment and elegantly enhance the live sporting experience rather than replace it. However, the EYEPLY platform is being designed to work with entertainment (not just sports- or one sport) and shopping venues, worldwide, with plans to be demonstrated and marketed at various events within these areas of focus in 2010.