The Digital Mobile Application of ‘Popular Now’

CommRN: Mobile Communication (Topic) Pub Date : 2021-03-09 DOI:10.2139/ssrn.3800655

Radja Erland Hamzah, Citra Eka Putri, Prasetya Yoga Santoso

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Abstract

New millennium is exposed by Internet as a communication medium. There has been the new habit to consume information or news from conventional media to digital media. Conventional media only has two choices. First, it is challenged by technological developments. Then, it is shut down. Second, it joins developments to the improvement by converging into digital media. In fact, a digital media is not enough to get the existence of the media itself. Mobile digital applications are used as media to survive in the media industry these days. “POPULAR Now” is one of the start-up in digital mobile applications that are able to compete in the media industry in Indonesia. This application was launched at the end of 2017. It has been downloaded by more than one hundred thousand users worldwide. This research is a qualitative research through case study research method. “POPULAR Now” is one of the start-up in digital mobile applications that are able to compete in the media industry in Indonesia as adult men’s magazine. It developed from print media to the first digital adult men’s magazine in Indonesia. Thus, it is developed to mobile digital start-up that can be downloaded on smartphone.

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“当下流行”的数字移动应用

新千年是由互联网作为传播媒介而暴露出来的。从传统媒体到数字媒体已经形成了消费信息或新闻的新习惯。传统媒体只有两种选择。首先，它受到技术发展的挑战。然后，它被关闭。其次，它通过向数字媒体融合，将发展与改善结合起来。事实上，一个数字媒体并不足以获得媒体本身的存在。如今，移动数字应用程序被用作媒体行业的生存媒介。“POPULAR Now”是能够在印度尼西亚媒体行业竞争的数字移动应用程序的初创企业之一。该应用程序于2017年底启动。它已被全球超过10万用户下载。本研究采用案例研究方法进行定性研究。“POPULAR Now”是数字移动应用领域的初创企业之一，作为成人男性杂志，它有能力在印尼的媒体行业中竞争。它从印刷媒体发展成为印度尼西亚第一本数字成人男性杂志。因此，它发展成为可以在智能手机上下载的移动数字创业公司。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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CommRN: Mobile Communication (Topic)

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