Peasant’s Movement Communication Strategies (Virtual Ethnography Study of Instagram Account @jogja_darurat_agraria)

A. Pratiwi, S. Sarwoprasodjo, E. Soetarto, N. K. Pandjaitan
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引用次数: 1

Abstract

Issue of land grabbing and its relevation, such as violence, discrimination and criminalization of peasents, often escapes from the mainstream of the media. For this reason, a strategy is needed to make the people become aware of the issue of land grabbing. So far the strategy that has been done by activists, academics and related parties to defend the peasents who have been violence, discriminated and criminalized with conventionally. The purpose of this study is to analyze the communication strategies of peasant resistance movements on social media. The method used in this study is virtual etnography with participatory online observation techniques through two stages; studying and carrying out details the object. The researcher doing online partisipatif observation to the Instagram accounts @jogja_darurat_agraria by identifying elements of: communicators, communicants, messages, media, and effects. The results showed that the account already has carried out a well strategy communication, so that their ideological message well deliver to the communicant. The online activism of the peasant movement is the first step to mobilize the people to move in real terms.
农民运动传播策略(Instagram账号@jogja_darurat_agraria的虚拟民族志研究)
土地掠夺问题及其相关问题,如暴力、歧视和对农民的刑事定罪,往往不受主流媒体的关注。因此,需要制定一项战略,使人们意识到土地掠夺的问题。到目前为止,激进分子、学者和相关各方所采取的策略是保护那些受到暴力、歧视和传统犯罪的农民。本研究的目的是分析农民抵抗运动在社交媒体上的传播策略。本研究使用的方法是虚拟人种志与参与式在线观察技术,通过两个阶段;研究和执行对象的细节。研究人员对Instagram账户@jogja_darurat_agraria进行了在线参与观察,确定了传播者、传播者、信息、媒体和效果等要素。结果表明,账号已经进行了很好的策略传播,使自己的思想信息很好地传递给了传播者。农民运动的网络行动主义是动员人民实际行动的第一步。
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