The impact of COVID-19 on the development of marketing research in tourism during a pandemic and the global crisis

Abstract

The purpose of the article – to clarify and improve the basic practical ap- proaches in the use of marketing research, to offer them systematically The research methodology consists in the application of methods of analysis, synthesis, comparison, generalization, forecasting, as well as in the use of sys- temic, activity, historical approaches. The scientific novelty is that this article presents proposals for solving problems in the field of tourism, in particular in conducting marketing research on travel agencies in the COVID-19, the transition to new marketing moves, taking into ac- count the new challenges of the time. Conclusions. The study found that tourism organizations need to monitor the market under COVID-19, constant and consistent marketing research in connection with the reformatting of the market and the tough challenges of the time. Keywords: marketing, marketing research, marketing tools, pandemic, COVID-19, strategy, tourism product.