Research on Evaluation of E-Commerce WebSites Based on Linguistic Ordered Weighted Averaging Operator

First International Workshop on Knowledge Discovery and Data Mining (WKDD 2008) Pub Date : 2008-01-23 DOI:10.1109/WKDD.2008.105

Peide Liu, R. Hu

引用次数: 5

Abstract

Along with the development of network economy, the E-commerce becomes a very popular and innovative business model which has bright prospect. How to evaluate those E-commerce Websites equitably and objectively becomes a problem that both customers and Website investors pay close attention to. This paper introduced an E-commerce Websites evaluation system and then proposed a method to evaluate E-commerce Websites based on LWD (linguistic weighted disjunction) and LOWA (linguistic ordered weighted averaging) operator. This method is practical and feasible.

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基于语言有序加权平均算子的电子商务网站评价研究

随着网络经济的发展，电子商务成为一种非常流行的创新商业模式，具有广阔的发展前景。如何公正、客观地评价这些电子商务网站，成为消费者和网站投资者都十分关注的问题。介绍了一个电子商务网站评价体系，在此基础上提出了一种基于LWD(语言加权析取)和LOWA(语言有序加权平均)算子的电子商务网站评价方法。该方法实用可行。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

First International Workshop on Knowledge Discovery and Data Mining (WKDD 2008)

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