An interactivity model of mobile interactive TV: a oneseg case for mobile glue

Abstract

One-seg is a new mobile use context combining user experience for mobile and broadcast. This new technology enables to combine real-time broadcast contexts and personal mobile interactive contexts. The author coins an interactivity model for service development of one-seg applications on a mobile handset. The author discusses work-flow based service scenarios for four interactivity aspects of the one-seg applications based on the proposed model. The author presents a mobile glue model to enable a service composition platform perspective for flexible service composition for mobile communication/broadcast converged services.