SISTEM TATANIAGA CABAI MERAH KERITING DI KECAMATAN BANYUASIN III KABUPATEN BANYUASIN

Societa: Jurnal Ilmu-Ilmu Agribisnis Pub Date : 2022-02-02 DOI:10.32502/jsct.v10i2.4289

Nasir Nasir

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Abstract

The aims are Knowing the marketing channel of curly red chili, Knowing the marketing function carried out by the curly red chili trading institution, Calculating trade system costs, trading margins, farmer's share and share in institutions involved in chili trading activities, Knowing the efficiency of the curly red chili trading system, The research was carried out in Seterio Village, Banyuasin III District, Banyuasin Regency. The method used is a survey method for chili farmers and marketing institutions (chili traders). The data were analyzed using the formula for trading margins, trading costs, trading profits, farmer's share, institutional share and marketing channel efficiency. The results showed: the red curly chili trade system consists of 4 trading channels, namely: I = Farmers-collectors at village level-collectors at sub-district level-wholesalers- retailers-consumers, II=farmers-collectors at the sub-district level-wholesalers- retailers- consumers, III = Farmers-collectors at village level-retailers-consumers,and IV = farmers-collectors at the sub-district level-retailers-consumers. The marketing functions carried out in the chili trade system are: a) Exchange function: Buying and selling (performed throughout the institution), b) Physical function: transportation (performed by all trading institutions except wholesalers), c) Facility function: Standardization and grading (performed by sub-district traders and village collectors, wholesalers and retailers), risk assurance, financing and market information (performed by all trading institutions). Chile trading margin value, namely: channel I = Rp. 3.350/kg, channel II= Rp. 4,200/kg, channel III = Rp. 4.197/kg and channel IV = Rp.3.350/kg.Farmer's share value in: channel I = 78.83%, channel II = 79.66%, channel III = 79.52% and channel IV = 83.29%. All of the curly red chili trades on various channels are efficient, and the most efficient is channel IV..

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研究的目的是了解卷红辣椒的营销渠道，了解卷红辣椒交易机构开展的营销功能，计算交易系统成本，交易利润，农民份额和参与辣椒交易活动的机构份额，了解卷红辣椒交易系统的效率。研究在Banyuasin Regency Banyuasin III区Seterio村进行。采用的方法是对辣椒种植农户和销售机构(辣椒贸易商)的调查方法。使用交易保证金、交易成本、交易利润、农民份额、机构份额和营销渠道效率的公式对数据进行分析。结果表明:红卷辣椒交易体系由4个交易渠道组成，即:I=农民-村级收集人-街道收集人-批发商-零售商-消费者，II=农民-街道收集人-批发商-零售商-消费者，III =农民-村级收集人-零售商-消费者，IV =农民-街道收集人-零售商-消费者。辣椒交易系统中执行的营销功能有:a)交换功能:购买和销售(全机构执行);b)物理功能:运输(除批发商外的所有交易机构执行);c)设施功能:标准化和分级(街道贸易商和村收集商、批发商和零售商执行)、风险保证、融资和市场信息(所有交易机构执行)。智利交易保证金值，即:通道I= Rp.3.350/kg，通道II= Rp. 4200 /kg，通道III = Rp. 4.197/kg，通道IV = Rp.3.350/kg。渠道I = 78.83%，渠道II = 79.66%，渠道III = 79.52%，渠道IV = 83.29%。各种渠道的卷红辣椒交易都是有效率的，其中效率最高的是渠道IV。

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Societa: Jurnal Ilmu-Ilmu Agribisnis

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