The Coffee Shop Lifestyle in Banda Aceh City, Indonesia: A Study Based on Marketing Approach

Proceedings of the 1st Aceh Global Conference (AGC 2018) Pub Date : 1900-01-01 DOI:10.2991/AGC-18.2019.46

H. Hafasnuddin, R. Ridwan, M. Djalil

{"title":"The Coffee Shop Lifestyle in Banda Aceh City, Indonesia: A Study Based on Marketing Approach","authors":"H. Hafasnuddin, R. Ridwan, M. Djalil","doi":"10.2991/AGC-18.2019.46","DOIUrl":null,"url":null,"abstract":"The purpose of research is to analyze descriptively the lifestyle of coffee shop of Banda Aceh society. The study was conducted in early 2018 in Banda Aceh municipality, Aceh Province, Indonesia. The sample is set by 200 samples through purposive sampling method; with the main characteristic are those who often spend their time in coffee shop. The lifestyle of this coffee shop is measured through the AIO approach (activity, interest and opinion). The study found some interesting findings: Banda Aceh citizens categorized as very often going to a coffee shop monthly, with the fun level has also lead very happy and highly prioritize to sit in the coffee shop and drink coffee or others. Next, they argued sitting around and having a drink in the coffee shop have been pointing to a very interesting and fun soul. Furthermore, according to them, coffee shop serves as a meeting center so that sitting around and having a drink in the coffee shop are people who can manage the use of time rightly, can strengthen friendship and can have its own prestige values. KeywordsLifestyle; Activity; Interest; Opinion; Coffee shop","PeriodicalId":258200,"journal":{"name":"Proceedings of the 1st Aceh Global Conference (AGC 2018)","volume":"107 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 1st Aceh Global Conference (AGC 2018)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/AGC-18.2019.46","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 1

Abstract

The purpose of research is to analyze descriptively the lifestyle of coffee shop of Banda Aceh society. The study was conducted in early 2018 in Banda Aceh municipality, Aceh Province, Indonesia. The sample is set by 200 samples through purposive sampling method; with the main characteristic are those who often spend their time in coffee shop. The lifestyle of this coffee shop is measured through the AIO approach (activity, interest and opinion). The study found some interesting findings: Banda Aceh citizens categorized as very often going to a coffee shop monthly, with the fun level has also lead very happy and highly prioritize to sit in the coffee shop and drink coffee or others. Next, they argued sitting around and having a drink in the coffee shop have been pointing to a very interesting and fun soul. Furthermore, according to them, coffee shop serves as a meeting center so that sitting around and having a drink in the coffee shop are people who can manage the use of time rightly, can strengthen friendship and can have its own prestige values. KeywordsLifestyle; Activity; Interest; Opinion; Coffee shop

查看原文本刊更多论文

印度尼西亚班达亚齐市的咖啡店生活方式:基于营销方法的研究

研究的目的是描述性地分析班达亚齐社会的咖啡店生活方式。该研究于2018年初在印度尼西亚亚齐省班达亚齐市进行。样本通过目的抽样法设定为200个样本;主要特点是那些经常花时间在咖啡店的人。这家咖啡店的生活方式是通过AIO方法(活动、兴趣和意见)来衡量的。该研究发现了一些有趣的发现:班达亚齐公民被归类为每月经常去咖啡馆，与乐趣水平也导致非常快乐和高度优先考虑坐在咖啡馆喝咖啡或其他。接下来，他们围坐在咖啡馆里争论着，喝着饮料，一直指向一个非常有趣和有趣的灵魂。此外，根据他们的说法，咖啡店作为一个会议中心，所以坐在咖啡馆里喝一杯的人可以正确地管理时间的使用，可以加强友谊，可以有自己的声望价值。KeywordsLifestyle;活动;的兴趣;的意见;咖啡店

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Proceedings of the 1st Aceh Global Conference (AGC 2018)

自引率

0.00%

发文量