A framework for Internet adoption in sporting bodies: A local New Zealand sporting case

Abstract

Sport at a local, or social level, requires volunteers to support the needs of sporting associations and their participating clubs. Research has shown that volunteers and associations are starting to adopt the Internet to assist in the administration of their clubs and their association. This study uses Rogers' Innovation-decision process as a framework to identify how this process of adoption is occurring. The researchers have applied this framework to investigate how this is occurring in a cricket association in Auckland, New Zealand.