Empirical findings in cognitive entity management: A challenge in the digital era

Abstract

Our research project has been triggered by recent research findings in the field of cognitive info-communications. Our interest has been intrigued specifically by views and definitions of cognitive infocommunications (CogInfoCom) as formulated, e.g. in (Baranyi and Csapo, 2014 and Baranyi, Csapo and Sallai, eds, 2015). We have conducted empirical research to find out how the cognitive processes of the human mind co-evolve with infocommunications devices and interact with other cognitive systems. Our research suggests that smart systems (human and non-human cognizing entities alike) will be enabled in digital space to cooperate in efficient ways never experienced before, thus showing novel ways of information management. The central assumption of the paper draws on the claim about the irrevocable appearance of a new perception and conceptualization of information management and digital cognition. On the basis of an analysis of a representative sample of questionnaires of more than 1.700 respondents belonging to different generations of the staff of AUDI AG Germany and Audi Hungaria we put forward the characterization of a new phenomenon termed the Connected Cognitive Entity Generation (CCE Generation). The paper explains in what ways the concept of "generation CE" introduced in (Baranyi, Csapo and Sallai, eds, 2015) has been extended here. It is claimed that the perception of information management and the resulting behavior is not only faster involving greater complexities, but it also facilitates coping with virtualization in general, leading to efficiently shaping cultures taking into consideration augmented reality. The paper delineates the individual perspective on cognition and the socially embedded (connected) perspective of the cognitive personalities ("reasoning entities") on social cognition within a corporate environment. The paper makes an attempt to elaborate on the innovative drive which resides in interactive informational frameworks which consist of a multitude of connections of a cognitive personality to other cognitive entities, human and non-human alike. It is shown that management ought to be seen as the meta-level of organizational interactive behavior. The main objective of the paper is to show the possible impacts of digital culture on the nature of management and leadership in corporate settings. A particular focus of the paper is to throw light on the various aspects of identification for cognitive personalities in the context of corporate management.