THE ACCEPTANCE OF COMPULSORY USE OF IPAD MINI: "ORIGINAL" UTAUT PERSPECTIVE

S. Sarosa
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Abstract

Faculty of Economics, Atma Jaya Yogyakarta University (FEUAJY) since 2015 has decided that new undergraduate students have to purchase iPad Mini and e-books as part of intake package. This study is looking at the acceptance of compulsory iPad Mini usage and purchase for supporting academic activities when the students are required to purchase instead of voluntary. This study used the “original” UTAUT model by using Self-Efficacy and Computer Anxiety variables and dropping Voluntariness moderating variable. A survey was employed to gather data from class intake of 2015 and 2016 FEUAJY undergraduate students. The result of the survey was analysed using PLS-SEM. The result shown that the original UTAUT model could explain the acceptance of iPad Mini and consistent with findings of previous study on the same population with some different result. Validity, Composite Reliability, Average Variance Extracted (AVE), and Cronbach’s Alpha.
对iPad mini强制使用的接受:“原创”视角
自2015年以来,Atma Jaya日惹大学经济学院(FEUAJY)决定,作为入学包的一部分,新生必须购买iPad Mini和电子书。本研究的目的是观察学生在被要求而非自愿购买iPad Mini的情况下,是否接受强制性使用和购买iPad Mini以支持学术活动。本研究采用“原始”UTAUT模型,使用自我效能和电脑焦虑变量,去掉自愿性调节变量。采用问卷调查的方法收集2015届和2016届天津大学本科新生的数据。利用PLS-SEM对调查结果进行了分析。结果表明,原始的UTAUT模型可以解释iPad Mini的接受度,并且与之前对同一人群的研究结果一致,但结果有所不同。效度、复合信度、平均方差提取(AVE)和Cronbach’s Alpha。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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