Development of competitive advantage in the apparel industry in Kenya

A. Mastamet-Mason, M. Kachieng'a
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引用次数: 7

Abstract

The Kenyan apparel industry has played a major role in the country's economic development; however, the sector's competitiveness has decreased due to inadequate industrial strategy and the loss of global markets resulting from the elimination of quotas in 2005. China's and other Asian countries' abilities have been able to produce quality products efficiently and at lower comparative costs has been threatening apparel manufacturers in Kenya. This paper examines how apparel firms could develop competitive advantages in both local and global markets. It uses Porter's (1998b) diamond model as a basis of analysis for interpreting competitive factors within Kenya's apparel industry. In addition to literature reviews, the paper provides an overview of Kenya's apparel sector business dynamics and its relationships with local and global markets. Conclusions are drawn based on Porter's analysis of theoretical models in relationship to Kenya's apparel industry business dynamics. Taking into account the global apparel business factors, recommendations are made on how the Kenya's apparel industry can regain business competitiveness.
肯尼亚服装产业竞争优势的发展
肯尼亚服装业在该国的经济发展中发挥了重要作用;然而,由于不充分的产业战略和2005年取消配额导致的全球市场损失,该部门的竞争力有所下降。中国和其他亚洲国家以较低的相对成本高效生产高质量产品的能力一直威胁着肯尼亚的服装制造商。本文探讨了服装企业如何在本地和全球市场上发展竞争优势。它使用波特(1998b)钻石模型作为解释肯尼亚服装行业竞争因素的分析基础。除了文献综述之外,本文还概述了肯尼亚服装行业的商业动态及其与当地和全球市场的关系。结论是基于波特对肯尼亚服装行业商业动态关系的理论模型的分析得出的。考虑到全球服装行业的因素,对肯尼亚服装行业如何重新获得商业竞争力提出了建议。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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