A Study on the Images of the Design Concept Process Characteristics-Take Taiwan International Art Association Logo Design as Example

Abstract

In the process of designing Logo, how to faithfully convey the concept of the enterprise to the consumers has been a key issue. In the enterprise's image and concept, can the recognition between the designers and customers be consistent? Can the interpretation of the enterprise concept by the designer, who adopts design elements and handling techniques, faithfully convey the image of the enterprise to its consumers. Taking the logo design of Taiwan International Art Institute for example, the study has concluded 10 impressive Taiwan International Art Institute logos by selecting the logos confronting with image feeling through a questionnaire to confirm the potential facets by measurement of Semantic Differential and application of Factor Analysis. In addition, it determines the enterprise logo and color comparison by applying multiple scales analysis and comprehensive data and charts, and discuss the consumers' visual perception relationship on the enterprise's logo, and further shorten the distance between the designers and the consumers' concept, and specifically achieve the design goal by scientific and objective ways, which can be provided as reference to relevant industries to re-manage enterprise's logo so as to enhance the competitiveness of enterprises.