Factors Affecting Online Shopping Behaviour of Boutique Products in Kathmandu Valley

Dristikon: A Multidisciplinary Journal Pub Date : 1900-01-01 DOI:10.3126/dristikon.v11i1.39134

Gunja Kumari Sah

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Abstract

The Internet significantly influences people's beliefs and habits all around the world. As a result of this blessing, online shopping has flourished, influencing the lives of ordinary people. This research aims to learn more about how people shop for boutique products online and identify the major influential factors. The research was constructed using a positivist approach and a descriptive and causal research design. Data were obtained from the 325 samples of respondents at Kathmandu valley through convenience sampling techniques. A total of 450 structure questionnaires were distributed, and 360 were returned. 35 questionnaires were judged to be invalid, while the remaining 325 were referred to as valid questionnaires, entered into SPSS version 20 for the analysis. The result revealed that trust, firm reputation, and ease of use are significant at a 5percent level of significance. However, there was an insignificant relationship between price and online shopping behaviour. Firm reputation and ease of use were the major influential factor of online shopping of boutique products. The study will help the boutique business to develop their strategies as per the consumer need.

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加德满都谷地精品网上购物行为的影响因素

互联网显著地影响着世界各地人们的信仰和习惯。由于这一祝福，网上购物蓬勃发展，影响着普通人的生活。本研究旨在了解人们如何在网上购买精品产品，并确定主要影响因素。本研究采用实证研究方法和描述性、因果性研究设计。通过方便的抽样技术，从加德满都山谷的325个受访者样本中获得数据。共发放结构性问卷450份，回收问卷360份。判定35份问卷为无效问卷，其余325份为有效问卷，输入SPSS 20版进行分析。结果显示，信任、公司声誉和易用性在5%的显著水平上是显著的。然而，价格与网上购物行为之间的关系并不显著。企业声誉和易用性是网购精品的主要影响因素。这项研究将帮助精品企业根据消费者的需求制定策略。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Dristikon: A Multidisciplinary Journal

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