Research on the Relationship Between Corporate Social Responsibility, Corporate Reputation and Performance Evidence from China's Listed Companies

Abstract

From the perspective of reputation, this paper takes 545 Chinese listed enterprises from 2013 to 2017 as samples and focuses on the interaction between CSR and performance and the role played by corporate reputation. It is found that there is a significant positive interaction between CSR and corporate performance, which is more obvious at the high score and the current period. In addition, corporate reputation plays an intermediary role in the impact of social responsibility on performance. Keywords—corporate social responsibility; corporate reputation; corporate performance; Chinese listed companies