COMPETITIVE, COOPERATIVE, COOPETITION RELATIONS OF TOURIST ENTERPRISES: BIBLIOMETRIC ANALYSIS

Abstract

Research on the concept of competition in tourism has expanded over the past twenty years. Existing theories and research on competitive relationships focus on competition or cooperation, where one type of relationship can threaten or support. Today, however, in the literature, the strategic relationship between competing companies has evolved from competition and cooperation to coopetition.The purpose of the study is to provide a modern overview of this topic using bibliometric analysis in order to better understand how this triad has developed over time in the tourism industry.Methodology. This study used a combination of bibliometric methods, such as co-authorship between authors and countries, and co-occurrence of author keywords. In addition, the most influential countries, institutions, publications and authors were identified based on publications and citations. A total of 302 articles published between 2000 and 2022 were retrieved from the Scopus database.The originality / value of the study is to determine the relationship of published articles on the topic of strategic relations, such as competition and cooperation between enterprises in the field of tourism, to analyze the evolution of research works, to identify current topics, to predict future research directions. Information obtained from research can be used to improve the quality of future articles.The findings show that since 2000 the number of publications has increased, as well as the interest of scientists in this field. Published articles have been published in 55 countries. The top 10 countries with the most articles account for 89,73 % of all papers. The research center that published the most articles, the productive country that published co-authors, and the author that published the most articles were identified. The most cited articles are from Elsevier publishing house. During the analysis of keywords, 3 clusters were identified.